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Top Gear Philippines

Isuzu Off-Road Fest

Several weeks ago, Isuzu Philippines finally brought in the 3.0-liter versions of the D-Max pickup and the MU-X sport-utility vehicle--which validated what we had reported early this year. If you ask us, this is truly the real coming of these Isuzu siblings, not the first time they were introduced to our market with paltry 2.5-liter propulsion.

And so, a huge celebration is in order. These brawnier vehicles need to be toasted with more than just the obligatory launch event IPC held recently. These are potential bestsellers, and their selling point (their more powerful engine, of course) needs to be made known to as many people as possible.

Isuzu knows this, and that's exactly what the company will do.

On November 27 to 29, IPC will organize the "Isuzu Off-Road Fest" in Bonifacio Global City (9th Avenue corner Federacion Drive, beside The Forum). As with any Isuzu event, this one is for the whole family, featuring live bands, DJ music, fun booths, raffle draws, freebies and games. Here's the lineup of attractions:

* November 27 - Meet and greet the Kramers
* November 27 - Itchyworms
* November 28 - DJ Nix Damn P
* November 29 - The Dawn

But make no mistake about it: The above-mentioned entertainers will just be the appetizers. The main dish of the event is what Isuzu calls "the 20ft Thrill Hill," a mechanical hill that incorporates a slipper roller, an articulation ramp and a 40-degree transverse-angle ramp. The Japanese vehicle maker is essentially challenging you to conquer this fun obstacle behind the wheel of either the D-Max or the MU-X (in 3.0-liter configuration, of course).

Just looking at the photo gives us a feeling this is one exciting off-road ride. If you feel like trying this out, we suggest you bring the whole gang or family as admission is absolutely free.

 

Vernon B. Sarne
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Bonifacio Global City Isuzu Isuzu D-Max Isuzu MU-X Isuzu Philippines Corporation marketing event off-road driving off-road vehicles
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