The four-day run of the 10th Philippine International Motor Show drew a total of 55,544 visitors, according to the Chamber of Automotive Manufacturers of the Philippines (CAMPI), the organizer of the event.
PIMS 2026 was held from June 4 to 7, 2026, with 17 automotive brands participating. This year’s theme was ‘Forward in Every Drive,’ and it showcased 26 product launches and unveilings, with most vehicles being electrified.
“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos,” said CAMPI president Jing Atienza. “As we conclude this milestone PIMS edition, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public.”
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The event attendance at PIMS is behind that of the 2026 Manila International Auto Show in April, which saw over 180,000 visitors, according to the organizer. MIAS was held amid a time of skyrocketing fuel prices and high demand for EVs, PHEVs, and hybrids. While buying trends are still leaning toward electrified offerings, there was a slight slowdown in EV sales in May, as reported by the Philippine News Agency.
A total of 100 vehicles were displayed at PIMS, from long-time industry players like Toyota, Mitsubishi, Honda, Nissan, Isuzu, Suzuki, Subaru, and Kia. Pioneering Chinese brands in the local scene, like Chery, Foton, Geely, and MG, also showcased their latest offerings, while newer carmakers like Jetour, BAIC, Omoda & Jaecoo, Tesla, and VinFast also had their new releases on display.
Apart from this, the aftermarket zone also brought together various parts and accessories providers, while sponsors and partner brands like BPI and Motul also brought other car-related services to event visitors.
As PIMS is a biennial event, the next staging will take place in 2028. For a recap of this show, check out our PIMS roundup here, and watch our walkaround below.
