According to Marc Soong, executive director of Jaguar Philippines, they are set to move from their current showroom at the Enzo Building on Gil Puyat Avenue in Makati City, to the neighboring Fort Bonifacio Global City complex in Taguig. If things go according to plan, the showroom transfer will take place by middle of 2011. The plan is to put Jaguar, Land Rover, Ferrari and Maserati under one luxurious roof. Marc’s company--chaired by his father Wellington Soong--also owns the distributorship licenses for the three other high-end car brands mentioned above.
The exact new address? Marc says they will take over the building to be vacated by the Bridgestone Service Center, situated at 32nd Street corner 4th Avenue inside the Fort. Bridgestone is reportedly moving to another location.
With this development, the Fort is indeed turning out to be the automotive hub of the metro, counting among its tenants the likes of Lexus, Mini, Mercedes-Benz, Ford, Hyundai and Honda. PGA Cars--local distributor of Audi and Porsche--also has a showroom being constructed inside the high-traffic complex.
Car-shopping--especially for those in the market for expensive automobiles--has never been this convenient. Time will come when you can virtually walk from showroom to showroom and be done with the hunt in just a couple of hours.