Mini may trim down the number of models in its stable

The classic Hardtop and the Countryman will stay put
Apr 11, 2013
CAR BRANDS IN THIS ARTICLE Philippine Car News - Mini may trim down the number of its models

Mini may trim down the number of models in its current product lineup, particularly when several of its models have reached the end of their product cycle.

"When we start to replace models, I think you will see that we won't replace every model exactly," quoted Mini USA vice president Jim McDowell as saying.

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According to McDowell, the Cooper Hardtop and the Cooper Countryman are the brand's core models, accounting for about 75% of sales. Of the 66,200 units sold last year in the US, both the Hardtop and the Countryman reportedly accounted for almost 50,000 units of the total.

"When I joined Mini, we knew that we would have two models," added McDowell. "Ultimately, we (now) have seven. We are starting the next generation a year from now."

The Mini models currently being sold in the Philippine market are the Cooper Hardtop, the Coupe, the Cabriolet, the Clubman, the Roadster, the Countryman, and the recently launched Paceman. Which models would you like to see retained, and which ones would you like to disappear from the showroom for good?

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