Throughout 2025, non-profit organization A Child’s Trust Is Ours to Nurture (ACTION) has been continuously forwarding its Tamang Ride movement. It’s a campaign to create safer roads and promote responsible behavior among motorists, especially for the protection of the youth.
To start the year, ACTION signed a partnership with Yamaha Motor Philippines. This was shortly followed by another partnership with Honda Philippines, Honda Foundation, and Wellbin Group of Japan. Most recently, it was Toyota Motor Philippines that joined the campaign.
This weekend, ACTION will be hosting the grand Philippine launch of Tamang Ride with a massive event on 7th Avenue, Grand Central park in Bonifacio Global City, right in front of Mitsukoshi.
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During the launch, Tamang Ride’s three major initiatives will be revealed. This includes the Tamang Ride PH app prototype, a platform for reporting road incidents, locating certified safety trainers, and accessing safety resources.
The campaign will also produce road safety modules, particularly age-appropriate learning materials to enable children to become informed and responsibel road users. Lastly, Tamang Ride will build a dynamic digital hub through social media wherein it will raise awareness and promote education and community action through engaging content.
There will be keynote messages from partner organizations, interactive booths, and educational exhibits throughout the day. The festivities will be ongoing from 10am to 9pm, and admission is free for all. If you have no plans yet this Saturday, you might want to swing by. See you all there!
