Boxing champ Manny Pacquiao is one of the country's most influential endorsers. Drive on Edsa and you'll see billboards where he promotes anything from watches to energy drinks. But here's hoping his latest endorsement would be his most successful campaign: the Pacman now promotes motorcycle safety.
Pacquiao's new endorsement stemmed from a recent visit to the headquarters of the Highway Patrol Group of the Philippine National Police (PNP) headquarters in Camp Crame where he personally thanked the force for occasionally providing security.
Pacquiao brought up the idea of endorsing the PNP's "no helmet-no travel" campaign after he met with the police officials, the Philippine Star reported.
"He (Pacquiao) volunteered to be a role model in the use of helmets for all bike riders. It would impress upon motorcycle riders that proper wearing of helmets could save lives," PNP spokesperson Senior Superintendent Leonardo Espina said.
The Philippine Daily Inquirer said almost 3,000 motorcycle-related accidents were reported in the past seven months and the Highway Patrol has accosted 1,933 bikers during the same period for not wearing a helmet while on the road.
While he is more popular in the realm of boxing, Pacquiao is an avid biker himself. He is the president of the Barracuda Biker's Association in his native city of General Santos. There's no doubt Pacquiao will be entice fellow bikers to finally wear a helmet while riding but he'd still need a catchy statement to make the advocacy work, you know?