A Toyota Motor Philippines (TMP) executive saw this coming. Last month, TMP executive vice president Yuji Goto said that the company was "set to break its 2010 sales record in November." In 2010, TMP sold a total of 56,855 units.
True enough, TMP broke its highest annual sales record in just 11 months. Selling a total of 58,890 units (including Lexus), TMP now owns 34.6 percent of the market. The company is also poised to take its 11th consecutive Triple Crown in the passenger car segment (30.8%), commercial vehicle segment (36.8%) and overall sales.
TMP posted a nine-percent sales growth in November from the same month last year. The Japanese carmaker moved 5,740 units last month, thus maintaining the top spots in both the passenger car and commercial vehicle segments. The Vios remains the best-selling car in the country, while the Innova is still the most preferred commercial vehicle. Also in November, the Fortuner was the best-selling SUV in the country, according to TMP's press release.
"Throughout this year, TMP has achieved several milestones," said TMP president Michinobu Sugata. "Just this November, we achieved our highest yearly sales record in just 11 months. I am very happy as this is a clear sign that our customers continue to trust our ability to deliver the best products and services possible. On behalf of TMP, I would like to thank the Filipino people for trusting us for nearly 25 years. The support they have shown us is what drives us to move forward and serve them even better."