Toyota tops July Philippine car sales

Gunning for its 10th consecutive Triple Crown
by Patrick Everett Tadeo | Aug 17, 2011
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Toyota Motor Philippines is set to claim its 10th consecutive Triple Crown in vehicle sales as the Japanese carmaker has reclaimed the top spot across all vehicle categories for July.

Toyota Philippines moved 4,374 units out of its showrooms in July to capture 37.9 percent of the market. Leading Toyota's sales charge is the Vios, which continues to be its best selling model in the Philippines as 1,254 units were sold for the month. It's followed by the Innova, the country's third best selling model, with 1,022 units.

Although Toyota Philippines lost the number one ranking in the commercial-vehicle segment for the past two months, the carmaker reclaimed the top spot in July, thanks to the increased sales of the Innova, Avanza, Fortuner, Hilux and Hiace models.

Based on the Chamber of Automotive Manufacturers in the Philippines' (CAMPI) year-to-date figures, Toyota Philippines is the market leader with its 29,358 unit sales capturing 36 percent of the market. In second place is Mitsubishi Motors Philippines with its 19,705 unit sales seizing a market share of 24.2 percent while Honda Cars Philippines controls 9.8 percent of the market with its 7,922 unit sales.

"The remarkable results for the month of July were brought about by the quick recovery in the production of our Sta. Rosa Plant together with the support of our strong dealerships nationwide. Thus, I strongly believe that TMP is back on track and is geared up to regain lost ground," said Toyota Philippines president Michinobu Sugata. "After all that we have been through, Toyota will emerge as a tougher and stronger industry leader. Because of this, I feel that we are poised to achieve our 10th consecutive Triple Crown."

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Last March, Toyota's Japan plants, together with some of its affiliates and parts suppliers, suffered heavy damages from the earthquake and tsunami which struck the country that month and brought about a global supply problem in the second quarter of the year. In July, Toyota Philippines' Sta. Rosa Plant went back to its normal two-shift operations and the supply of both the Vios and Innova models have normalized. For the month alone, production output increased by 4.1 percent as compared to the same period in 2010.

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