Car Reviews

First impressions: Denza is looking to make a statement with the D9

Toyota and Lexus have a new competitor
Denza D9 2026, First impressions
PHOTO: Billy Caluag

Is this just another BYD?

Denza D9 2026, First impressions

Well, yes and no. Denza is the Lexus to BYD’s Toyota, but it aims to stand firm as an independent brand. That can get a bit confusing as Denza and BYD share platforms, software, designs, and even mobile apps.

In the case of the D9, it utilizes familiar properties such as the range-extended hybrid DM-i powertrain, DiSus suspension, and the DiPilot suite of driver assists—albeit at more robust capacities.

So, is the Denza D9 better than the BYD eMax 9?

Denza D9 2026, First impressions

While I have yet to drive the eMax 9, others have told me that the D9 packs a much softer drive, even though both cars have the same bones. A buyer’s own preferences will ultimately decide if one is better than the other, but on its own, Denza’s offering is filled with features and is very comfortable.

Personally, I prefer the simpler grille design of the eMax 9, but Denza’s front fascia is much more imposing. The additional chrome finishes make it look a bit cluttered, but it will likely command a tougher presence on the road.

Denza D9 2026, First impressions

At the time of writing, prices have not yet been revealed, but the D9 could be a considerable upgrade for those shopping for an eMax 9. Or perhaps, it could be a serious steal for those interested in a Toyota Alphard or a Lexus LM.

OTHER STORIES YOU MIGHT HAVE MISSED:
Bajaj launches in PH with expressway-legal bikes around P200,000
Cars We Love: Macoy Dubs and his 1993 Honda Prelude

How comfortable are we talking?

Denza D9 2026, First impressions

We got to spend a couple of hours with the D9, and for most of it, we were lying down with our feet off the ground. The second-row captain seats have a ‘zero-gravity setting,’ which essentially allows you to comfortably lie flat, like a business-class seat. It’s further complemented by several massage settings, ventilation, and a nifty wireless charging pad right by the armrest.

All of these settings and more are controlled through a touchscreen embedded into the opposite-side armrest. It all worked surprisingly well, with a rather simple interface and decent responsiveness.

Driving the D9 was also very soft. The pedals were pillowy without being mushy, and the steering wheel was weighted well. It definitely took a while to catch up to speed, but that’s probably so you don’t wake the sleeping executives in the backseat.

Does that mean the Denza D9 drives well?

Denza D9 2026, First impressions

I didn’t get enough seat time to make a proper conclusion, but the D9 is off to a great start. We had to make a few wide turns along the course, and the MPV held its own. Body roll was decent, and maneuvering was surprisingly easy for a vehicle so large.

With the latest version of BYD’s DiPilot driver-assistance system, adaptive cruise control was on point and could even adjust to low speeds and full stops from the lead car.

We drove it through a quiet country club, which wasn’t the best environment to evaluate NVH, but I didn’t hear much road noise and other ambient sounds. The roads were also flat, which didn’t give the ‘electronically controlled’ DiSus suspension system any real trouble.

Can Denza compete with Toyota and Lexus?

Denza D9 2026, First impressions

Denza made sure that we knew we were sitting in a Nappa leather cabin with real wood veneers across the interior. There is a clear focus on providing a premium experience for passengers and drivers alike. Perhaps the D9 is out to prove that its drive is just as good as its ride.

See Also

PHOTO: Billy Caluag
  • TGP Rating:
    /20

    Starts at ₱

    TGP Rating:
    /20
    Starts at ₱