In detail: The first-generation Toyota Corolla from the late \'60s

Back when compact really meant small
by Vernon B. Sarne | Nov 20, 2013

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Yesterday, we reported about the dinner hosted in Tokyo the other night by Toyota Motor Corporation for the global media in celebration of the Corolla\'s 40-million unit sales. We forgot to tell you that during the party, Japan\'s biggest automaker also displayed the first-ever Corolla (internally code-named E10), which was first launched in late 1966. The unit exhibited by TMC was a 1969 first-generation model.

One look and it was easy to tell that the first Corolla was truly compact in every sense of the word. Compared to the soon-to-arrive 11th-generation model, this classic Corolla was 512mm shorter, 204mm narrower and 80mm lower. In fact, the old sedan looked much smaller than even the current Vios.

We\'re sure we had seen this Corolla model before in some Toyota museum also in Japan, but the occasion the other night put things in perspective and magnified the importance of the car. This is where the best-selling automobile in the history of motorized transportation all began. It\'s like seeing the great-grandfather of Michael Jordan (apologies for the analogy; we\'re stuck in the \'90s). Of course we were star-struck.

Needless to say, we just knew we had to photograph the car from every possible angle. Too bad it was cordoned off, preventing us from taking pictures of the cabin. But we did capture every major detail on the outside, and we\'d like to share these images with you.

Guys, meet the original Corolla--a car that greatly helped make Toyota the industry giant that it is today.

Continue reading below ↓

Photos by Vernon B. Sarne

 

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