Isuzu Philippines (IPC) shook up the midsize-SUV segment in 2014 when it finally brought in the MU-X. While it was a long-overdue introduction, the long wait made Isuzu fans and loyalists all the more eager to get their hands on it.
Demand for the MU-X was massive from the get-go—for a time, you had to wait three months to get the brand-new unit you ordered. It was a sure hit for Isuzu, and despite being late to the party, the MU-X immediately established itself as a legit competitor in the market.
But of late, the model has started to lag behind the competition. Sure, it’ll still be easy to spot a MU-X on the road these days, but thanks to recent updates to the Ford Everest, the Mitsubishi Montero Sport, the Toyota Fortuner, and even the Nissan Terra—the youngest among the bunch—Isuzu’s midsize SUV was feeling dated in comparison.
But now, all that changes. As the nameplate marks its seventh year in our market, we finally get to see the arrival of the next-generation model. I was able to take it out for a quick spin before the grand reveal, and as early as now, I can tell you this: The entire segment had better watch out.