Toyota was the first carmaker to roll out a mass-market hybrid electric vehicle with the launch of the Prius way, way back in 1997. In the past two decades since, it’s proven that it’s one of the authorities in the hybrid field.
But when it comes to fully electric vehicles, you probably can’t say the same about Toyota. Despite the release (finally) of the bZ4X and the Lexus RZ, the Japanese automaker has churned out significantly more hybrids than it has fully electric vehicles in recent memory. You would think the world’s biggest car brand would spearhead the transition to an electric future, but that isn’t exactly the case. Toyota’s still sticking to its non-flashy hybrids and is seemingly coming late to the EV party on purpose.
And it’s starting to pay off.
Quick question: What do you see first when you drive out to any central business district, a fully electric vehicle or a hybrid Toyota? Chances are, it’s the latter. No other carmaker apart from Nissan has any type of electrified vehicle that’s truly penetrated the market like Toyota has, and that’s a fact.
But unlike its rival, Toyota Motor Philippines (TMP) has more than one electrified option in its lineup. There’s the Camry, the Corolla Cross, the Corolla Altis, the RAV4, and most recently, the Zenix. But as many of us may have anticipated, TMP’s far from done launching new hybrids this year, and it’s now added another model to its hybrid stable with the launch of the all-new Yaris Cross.
And while the Yaris Cross is completely new metal, it actually feels pretty familiar. And that’s a good thing.
