As we are now easing into quarantine with fewer restrictions, various government agencies are now looking into jumpstarting the tourism industry—undoubtedly one of the industries hardest hit by the COVID-19 pandemic. To encourage safe and fun travel, the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) officially launched Motourismo—a motorcycle caravan that will allow domestic travelers and motorcycle enthusiasts to travel around the country.
“We want to restore the confidence of the public to travel domestically and help the tourism industry to bounce back from the negative impact of the COVID-19 pandemic crisis,” says Tourism Secretary Bernadette Romulo–Puyat.“Motourismo is an initiative that will start tourism slowly and safely and sustainably with the objective of encouraging the motorcycle-riding public to travel within the Philippines with giveaways and freebies from the Tourism Promotions Board and its partners for participating riders.”
The program came into fruition with TPB’s collaboration with DOT, the Department of Transportation, RidePH, and numerous motorcycle rider clubs. For the caravan, motorcycle riders will be tapped as domestic tourism ambassadors. These riders will promote the Philippines and highlight motorcycles as a secure and viable transportation mode to explore tourism attractions with minimum health and safety protocols in place.
The DOT and TBP are also looking into how Motourismo will open opportunities for tour operators to create new tour programs for domestic and foreign tourists. And in turn, help those who lost their jobs as well as jumpstart small businesses.
Aside from promoting safe travels amid the pandemic, Motourismo will also serve as a platform to disseminate information on safety and health protocols for going outside. The Land Transportation Office is also on board the campaign, and in the future, they will release webinars about road safety.
Motourismo is slated to become a sustainable way of promoting the country’s untapped tourist attractions that will showcase heritage sites, shops, restaurants, and other tourism products all over the Philippines.