Nissan partners with DOT to boost local tourism

Do you have any road trips planned ahead?
by Drei Laurel | Nov 6, 2020

The Department of Tourism (DOT) wants you to know that safe and responsible local travel is possible during a pandemic, and Nissan Philippines (NPI) is helping the agency pave a path towards normalcy once more.

The Japanese carmaker and the DOT have partnered together for the Safe Trips campaign, a new initiative that aims to boost local tourism via land travel. A contract signing was held yesterday, November 5, which was attended by NPI president Atsushi Najima, tourism secretary Bernadette Romulo-Puyat, and several other government officials.

The campaign will see both NPI and the DOT working together to produce promotional materials aimed at educating the public on the proper way to go about traveling the country during the COVID-19 pandemic—things like knowing local protocols and requirements, what safety precautions to take, and what destinations are open to visitors.

“The DOT is committed to reviving the country’s tourism industry from the harsh impacts of the pandemic. We thank Nissan Philippines for being a partner in tourism recovery by promoting health and safety protocols for road trips,” Puyat said in a statement. “It is a timely effort as we have reopened Baguio City and Ilocos Norte to Luzon residents, both of which can be accessed by land travel.”

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For its part, NPI says it is looking forward to helping the DOT help the tourism sector recover.

“We want to promote safe and responsible travels with our innovative and dependable vehicles so that our customers can enjoy adventures with family and friends,” Najima said. Tourism has become a passion for Nissan in the Philippines over the years, which is why we are truly excited to partner with the Department of Tourism to promote the tourism sector towards its recovery.”

In 2019, the tourism sector accounted for 13% of the country’s gross domestic product. How long do you think it will be before the situation normalizes?

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