Over the past few months, there’s been a lot of talk surrounding Royal Enfield in the Philippines—specifically about who will get the distributorship after Hardcore Brothers parted ways with the brand. Now, we finally have an answer. An official one this time.
Royal Enfield has now announced that Motociclista Scatola (MSI), or the company we know as Bikerbox, will now be the official distributor of its bikes in our market.
“Being the sixth largest two-wheeler market in the world, the Philippines is an important market for Royal Enfield and we believe that our motorcycles will be ideal for riding offering customers a differentiated motorcycling experience,” said Royal Enfield business head for Asia Pacific markets Anuj Dua. “We are pleased to partner with Motociclista Scatola Inc. for this strategic market. We are confident that their proven success and expertise in the two-wheeler market will synergize well with Royal Enfield’s brand and product experience.”
Bikerbox and Royal Enfield assure customers of seamless after-sales and service support throughout the transition.
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“With sharp focus on the middleweight motorcycle segment, we are positive for the next phase of growth, given our robust motorcycle pipeline apt for varied consumers in the Philippines,” added Dua. “We are confident that this partnership will further fuel our growth and ambition in the Asia Pacific region”
“At MSI we always believe in providing the best lifestyle mobility solution by challenging ourselves to deliver the ultimate motorcycling ownership experience. We are very proud to partner with the world’s oldest motorcycle brand in continuous production and further diversify the offerings to motorcycle enthusiasts in the Philippines,” said Motociclista Scatola director Michael Victor F. Bondoc. “In the past few years, the Philippines has seen a growing demand for evocative, easy-riding motorcycles that offer pure motorcycling joy. Our aim is to have the presence of Royal Enfield in the Philippines providing the best riding experience and further grow our community of leisure riders. With Royal Enfield, we hope to drive this even more by providing an accessible and quality riding lifestyle.”
So...what’s next for the brand, you might ask? They’ve yet to make any announcements, but seeing as the all-new Himalayan has been out for a while now, then we expect to see that two-wheeler arrive here sooner rather than later. Exciting stuff ahead, that’s for sure.
