In 2022, BMW set a record with 202,895 bikes sold—then the best-ever year in the company’s history. On its 100th anniversary in 2023, the brand made quick work of that record and broke it just like that with 209,257 units sold.
Accounting for the majority of the sales were Europe, Asia, and Latin America. The brand also shared that Germany and North America also contributed to the strong sales figures, and believes that new models such as the M1000 R and the R1300 GS were key in pushing up the numbers for 2023.
OTHER STORIES YOU MIGHT HAVE MISSED:
The BMW R18 looks awesome as a custom big-wheel bagger
Review: 2024 BMW F900 XR
In Europe, BMW Motorrad sold 116,012 motorcycles and scooters. In Asia, the brand moved 47,061 units. Among these numbers, the biggest contributor was the R1250 GS and R1250 GSA, with sales amounting to around 56,000 units. Its successor, the R1300 GS, already accounted for 4,528 of the total despite being launched just a few months back. In total, the brand sold 60,535 units of these three GS models.
BMW Motorrad also saw growth in the F-series and G models, with a total of 62,834 units sold, up 3.2% from last year. The F750 GS—which already has a successor as well—accounted for 11,064 units, up 15.6% from the year prior.
“The sales record in our anniversary year is both an honour and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment,” said BMW Motorrad head of sales and brand Stephan Reiff. “Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events, and emotionally charged motorcycle offers.”
“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023,” said BMW Motorrad head Markus Flasch. “With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation.
“Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024.”
We reckon it’s going to be an even bigger year ahead for the brand, especially here in the Philippines with all these new models coming in.
