Philippine Allied Enterprises Corporation (PAEC), the official Philippine distributor of Bridgestone tires, has selected four ambassadors to repesent the brand in the country. They are multi-awarded Filipino race car driver JP Tuason; restaurateur Elbert Cuenca of Elbert's Steak Room; ABS-CBN publishing head and triathlete Ernie Lopez; and renowned furniture designer Kenneth Cobonpue, who also designed the medal of the 2012 Cobra Ironman 70.3, in which F1 driver Jenson Button participated.
The company believes that these individuals exemplify Bridgestone's values in their own life journeys. Each ambassador is also a loyal Bridgestone user. Tuason's choice of tires is the Bridgestone Potenza RE002. "It is a high-performance tire, which gives high grip levels on and off the track," the race car driver said. Designer Cobonpue, who is also an avid collector of classic and sports cars, uses Bridgestone Potenza S-04. Entrepreneur Cuenca uses the Bridgestone Dueler H/P. Also a Dueler user, Lopez says he finds the tires reliable. "These tires have never let me down," he added.
"Bridgestone as a brand is passionate about how to improve people's journeys," said Marc Tagle, PAEC executive vice president and general manager. "We continuously evolve not just in the technological aspects, but also on how we complement our customer's lives and the world. We brought together four individuals who are all passionate about performance and who value quality above all else. With all the demands of the modern world and the roles they take in society, Bridgestone complements their lives by providing confidence that they have the best tires on their cars. Our brand ambassadors and Bridgestone are all unapologetic in requiring the best quality and high performance in all facets of life."