If social-media reception were any indication (at least based on feedback from our Instagram and Twitter live reports during the reveal), the 2016 Ford Everest launch last night would have to be one of the most-awaited car introductions in the country this year.
And there's no doubt Ford Philippines pulled out all the stops in formally welcoming its newest bestseller. The event had every bit the feel of a victorious celebration--like that of a hero's homecoming. The venue--expediently called Ford Pavilion for the evening, and located in front of Crimson Hotel in Alabang--featured a makeshift off-road track the Everest could frolic on. For sure, the expectations are running high with this model.
Midsize SUV buyers are probably now making that crucial decision of selecting which variant to get (or waiting for options from the Japanese brands). You already know the price details. The question is: Will this be your next ride? Check out the photos of the all-new Everest at the launch. We even captured it in action while climbing a "hill." Enjoy!
Photos by Tracy Carpena