In 2024, Porsche’s operating profit was €5.64 billion (around P385.5 billion). In 2025, that collapsed to €0.41 billion (around P28.02 billion). Which means the new boss—Michael Leiters, formerly Ferrari, formerly McLaren—has to make some fairly radical decisions.
Chief among these include ‘streamlining’ the management structure and cutting back on ‘hierarchies’ and ‘bureaucracy.’ Oh, and potentially introducing a new supercar that sits above the 911.
Well, we think so. Here’s what Leiters said: “We stand for uncompromisingly good sports cars that you want to drive yourself, that are fun, that convey performance and passion. And all this regardless of the type of powertrain.
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“We are considering the expansion of our product portfolio in order to grow in higher-margin segments. In doing so, we are looking at models and derivatives both above our current two-door sports cars and above the Cayenne.”
So, that could either mean more premium, exclusive and expensive versions of the 911, which would technically sit above “current two-door sports cars,” or a new shiny expensive thing entirely.
Might that be a supercar to compete with the likes of the Lamborghini Revuelto and Ferrari 849 Testarossa, or might it be a flagship hypercar? Remember, Porsche was planning life after the 918 Spyder with the electric Mission X concept (pictured above), but the lack of love for electric killed that. Could it make production with petrol power instead?
We’ve known for a while now that Porsche has also been plotting a new SUV flagship above the Cayenne, and that it’ll now be available with combustion power rather than only as a pure EV. It’s not news to say the top end of the car industry has slowed and dialed back its rush to full electrification because of falling demand. Hence Leiters’ “regardless of the type of powertrain” comment above.
Doesn’t look like this year will be particularly pretty either. “Porsche AG is again anticipating very challenging market conditions for the 2026 financial year,” it said. “For example, in China, the luxury segment remains under pressure, and intense price competition, especially for fully electric vehicles, continues to have an impact.”
Assume you’re in Leiters’ chair: what fairly radical decisions would you make to turn things around?
NOTE: This article first appeared on TopGear.com. Minor edits have been made.
