Rolls-Royce is hyping up its fancy new air purification system

Sounds expensive
by Drei Laurel | Jul 15, 2020
PHOTO: Rolls-Royce
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You’ve got to hand it to Rolls-Royce. The brand can make almost anything sound expensive—even something as simple as air quality inside a car’s cabin.

The luxury car manufacturer recently announced that its cars will come equipped with a new ‘Micro Environment Purification System.’ Basically, the cabin air in these cars will be breathable AF, and will be free of dust, pollen, and, yes, viruses courtesy of a high-tech filtration system.

Rolls-Royce will achieve this thanks to Impurity Detection Sensors that will determine air quality, switching the system to  to recirculation mode if it deems contaminants are present. Air will pass through a Nanofleece filter, “which is capable of removing nearly all ultra-fine particles, viruses and bacteria” in under two minutes.

The carmaker adds that owners will also be able to activate this system remotely via smartphone following its initial implementation, and that the first model to get it will be the 2020 Ghost set to make its debut later this year.

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This British marque is hardly the first automotive brand to flaunt a fancy new air filtration system.  Earlier this year, Chinese  manufacturer Geely introduced the Icon concept at the Beijing Auto Show—a  sporty SUV that comes equipped with an N95 air-purification system, and part of the brand’s mission to come up with “healthier cars.”

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How big of a deal is your cabin’s air quality to you? Would you pay extra for a fancier filtration system?

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PHOTO: Rolls-Royce
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