Ford, Mazda close 2009 with higher sales

Last-quarter purchases boost full-year sales
Jan 6, 2010

Ford Group Philippines sales surged to an all-time high in December, leading better full-year sales for both the Ford and Mazda brands in 2009.

Ford Philippines sold a total of 8,814 units last year, 5.64 percent higher than the number of vehicles the group sold in 2008.

The company said sales were driven by the availability of a refreshed lineup introduced in the country last year. It should also be noted that car sales in the Philippines generally started to climb after typhoons Ondoy and Pepeng hit the country and left many vehicles beyond repair.

"Our completely refreshed Ford product lineup at showrooms has defied expectations throughout 2009 with the Ford Everest, Escape and Ranger leading the way and driving tremendous growth for the brand and our dealers," Ford Philippines president Rick Baker said in a statement.

The Ford brand broke its 2004 sales record with 6,142 units sold in 2009. A total of 801 Ford units were sold last month alone, 49 percent higher than the vehicles sold by the brand in the same month in December 2008.

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The Mazda brand likewise ended 2009 on a positive note with a full-year sales figure of 2,042 units, with December sales boosted by the Mazda 3 , the facelifted Mazda CX-9 and the newly-launched Mazda CX-7. (Read more about the Mazda CX-7 in the January/February issue of Top Gear Philippines.)

"The Mazda brand was really on a roll last year. Our dealers were very excited with the launch of the 2010 Mazda CX-9 and the all-new Mazda CX-7 last November," said Steven Tan, Ford Philippines vice president for marketing and sales.

Tan said Mazda is expected to sustain its growth with the introduction of the all-new Mazda 2 in the Philippines.

"The new imported five-door Mazda 2 just rolled into the showroom this month with public launch planned in the first quarter of this year. Mazda plans to Zoom-Zoom through 2010," he added.

Ford Philippines is the first company to disclose its 2009 sales figures, with the complete industry report from the Chamber of Automotive Manufacturers in the Philippines, Inc. is expected to come out before the end of the week.

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"Our performance reflects that our Filipino customers continue to appreciate Ford's efforts to produce vehicles they want and value," Baker said.

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