Ford Philippines feels impact of Thai flood on sales

Brand remains optimistic for the rest of 2012
Feb 22, 2012
CAR BRANDS IN THIS ARTICLE Philippine Car News - Ford Philippines now feeling the effect of Thailand's floods

Ford Philippines is now feeling the effect of the widespread flooding that struck Thailand in 2011. January sales of the American carmaker dropped 367 units, 47 percent lower than the number of vehicles sold in the same month last year. 

"Ford's three best-selling models in the Philippines--the Ford Fiesta, Ford Ranger and Ford Everest--are all built at the company's AutoAlliance Thailand facility, which was forced to halt production for several weeks in the fourth quarter as the Thai floods caused disruptions across the auto industry's supplier network," Ford Philippines said in a statement. 

In January, the Fiesta continued to lead Ford's sales with 143 units sold, followed by the Philippine-assembled Escape with 112 units. Another big seller is the Explorer with over 400 units sold since its launch in October 2011.

Despite the downturn in January, Ford Philippines remains confident about its overall performance for the rest of 2012 as the carmaker is banking on the launch of three all-new One Ford vehicles, and the opening of 12 new dealerships across the country to bring the total number to 35 showrooms.

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"Supply issues caused by the Thai floods caught up with us in January, but our showrooms remained very busy during the month and customer bookings continued to be strong. This helped reinforce our confidence in another strong full year ahead, which will be boosted by the launch of more segment-leading global One Ford vehicles," said Randy Krieger, president of Ford Group Philippines.

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Besides the much-awaited launch of the all-new Ranger at the Manila International Auto Show in March, Ford will also bring into the Philippines later this year the 2.0-liter Explorer GTDi--the first Ford vehicle with EcoBoost engine technology that will be sold here--and the all-new Focus that "will introduce several first-in-segment smart technologies that help deliver another class-leading offering."

Are you excited for Ford this 2012? We know we are.

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