Honda posts record City sales in 2009

New body color marks milestone for subcompact
Jan 10, 2010
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Honda City Taffeta White

Honda Cars Philippines ended 2009 with a record as the City overshadowed its annual sales mark by selling 8,882 units last year.

The third-generation Honda City beat its previous annual sales record by 3,404 units on its first year in the market. The model's previous record was 5,487 units sold in 1997, a year after the first-generation City was launched in the Philippines.

"We are more than delighted with the news that the latest City has created new sales record on its first anniversary. We are very grateful for the market's unrelenting patronage that makes such achievement possible," said Honda Philippines president and general manager Hiroshi Shimizu.

To celebrate the third-generation City's success, Honda Philippines has introduced a new color to the subcompact sedan's line-up: Taffeta White.

The Taffeta White Honda City comes only in the top-of-the-line 1.5 liter E variant that sells for P816,000.

"Driven to constantly provide new values in our products and services, we hope that the addition of Taffeta White in City's color selection will further stir up the interest of the discerning market," Shimizu said.

The third-generation Honda City also comes in 1.3-liter manual and automatic transmission variants in body colors like Polished Metal, Crystal Black, Habanero Red, Bold Beige and Alabaster Silver.

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