6th Honda flagship motorcycle showroom opens in Batangas

The new facility is just a stone's throw away from Honda PH plant
by Aris Ilagan | Mar 3, 2019
PHOTO: Aris Ilagan

It is said that proximity is power. We tend to believe it, based on what we had observed during the opening of the new Honda motorcycles flagship shop at Barangay Sta. Anastacia, Sto. Tomas, Batangas.

Only on its first day of operations and a majestic 2019 Honda Gold Wing already sits proudly at the center stage of the two-storey flagship showroom located beside the National Highway. Under ordinary circumstances, it would take days or even months before an iconic motorcycle like the Gold Wing arrives at a provincial dealership similar to this newly-constructed facility owned by the Elite Motorbike Sales Corporation.

We were told there's only a limited supply of the P1.8 million Gold Wing grand tourer and to have one of these on the opening day of a showroom outside of Metro Manila is already a privilege. At Honda Sto.Tomas, you can also find the CRF1000L Africa Twin adventure bike, X-ADV adventure scooter, CBR500R sporty street bike, Rebel 500 retro cruiser, Neo Sports Cafe variants of the CB650R and CB1000R,  among others. Ask the Honda fanactics and they will tell you that these hot-selling units are only available for a few days in a dealership because of the big demand.

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The showroom, which sits on a 520sqm prime lot along the National Highway, is located very near the gate of the First Philippine Industrial Park where the manufacturing plant of Honda Philippines can be found. But for Maria Rosita ‘Rose’ Gallo, the charming president of Elite Motorbikes Sales, the so-called ‘proximity advantage’ works in many wonderful ways. She believes Elite will always be the first to receive the 'blessings' since it's very near the plant.

“We’re a few ‘tumblingslang from the plant,” she told the Honda PH executives led by its president Susumu Mitsuishi who were present during the occasion. “So, we’re really grateful for the trust of Honda PH. We will make sure we are deserving of that trust.” Weeks before the doors of the showroom formally opened, the sales staff was already swarmed with inquiries about what motorbikes will be available.

The Honda-Sto. Tomas showroom also the home to small, quality motorcycles and scooters. The new facility also includes a meeting room for Honda motorcycle owners clubs, a modern service shop, and an exclusive corner for original Honda riding gear and apparel. So, if you’re looking for a Honda showroom where you surely find a complete array of its motorbikes, this dealership is the place to be.

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By the way, Honda PH is also opening two more flagship shops with the same world-class facilities this month–one in Dumaguete City and one in Cabanatuan City. This would bring the total number of Honda dealerships in the Philippines to 578.

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PHOTO: Aris Ilagan
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