Audi to show off new design language at Los Angeles Auto Show

Under the direction of new design chief Marc Lichte
Oct 17, 2014
CAR BRANDS IN THIS ARTICLE Philippine Car News - Audi to show off new design language at LA Auto Show

Audi has revealed that it will unveil at the Los Angeles Auto Show (November 21-30) the first show car to bear its new design language as penned by the German carmaker’s new design head, Marc Lichte.

Lichte was appointed as Audi's new design boss in February this year, but his professional career started with Volkswagen AG in 1996 while he was still a student at the Pforzheim University studying transportation design. At Volkswagen, Lichte worked on production models like the Golf 5, 6 and 7; the Passat 6, 7 and 8; the Touareg; and the Phaeton. He then worked at Audi as an exterior designer before being appointed as the chief of the company's exterior design studio in 2006.

According to the carmaker, Lichte's new design "communicates the technical competence and uncompromising product quality of the Audi brand."

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