Ford launches newest Marikina dealership

The first in the country to adopt the global Ford Signature branding guideline
by Leandre Grecia | Oct 24, 2019
PHOTO: Ford Philippines
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Ford Philippines continues to capitalize on its success as it expands its reach in the country with its newest dealership in Marikina.

“The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila,” says Ford Philippines managing director PK Umashankar. This is another major milestone that we share with our new dealer partner MOS Autosolutions, and we look forward to serving our customers in this area with this newest dealership facility.”

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The new Marikina dealership is the Ford’s 49th in the Philippines and is one of the its biggest dealership facility in the country. It boasts 11,000sqm of floor space that houses an eight-car showroom, 26 service bays, and two interactive bays. It is also the first Philippine dealership that applies Ford’s new global dealership branding guidelines called Ford Signature, promising better overall customer experience.

The exterior design exhibits Ford’s global brand identity. Meanwhile, the interior is engaging and interactive, with a welcome pod greeting all customers upon entry. The customer lounge, the purchase rooms, and the community and social area have been further refined to cater to the needs of all customers.

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Ford Philippines also says that the new facilities will soon have new technological features that will improve customer service through a more customer-centric sales and after-sales delivery, as well as a more seamless automotive retail experience.

Ford is a world-renowned automotive brand, and we are thankful for this collaboration with Ford Philippines for allowing us to expand our automotive business and build a Ford dealership facility,” shares MOS Autosolutions chairman Ramon Manzana. “Marikina is one of the most industrialized and business-savvy cities in the country with a thriving economy, and we’re very optimistic conducting our business in this side of Metro Manila.”

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“The new Ford Marikina dealership is an embodiment of our commitment to enhance the Ford ownership experience with its new features, new look and feel, and new innovations that will change the way we interact with our customers,” adds Umashankar.

Congratulations, Ford Philippines!

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PHOTO: Ford Philippines
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