Honda announces new direction for its electric technologies

Its electric products will now have a consistent name
by Jason Tulio | Oct 23, 2019
PHOTO: Jason Tulio
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In line with its 2030 vision to “serve people worldwide with the joy of expanding their life’s potential” and “lead the advancement of mobility and enable people everywhere in the world to improve their daily lives,Honda has announced the establishment of the e:Technology collective at the 2019 Tokyo Motor Show.

Moving forward, all of the Japanese carmaker’s electrification efforts will fall under the umbrella of e:Technology, its electric products and technology using ‘e:’ as part of its name and branding. For cars in particular, Honda already uses the e:HEV name for its two-motor hybrid system, which will power the recently revealed fourth-generation Jazz.

With our technologies, Honda has created a cycle of ‘generating energy, using energy and connecting with energy.’ And in the coming years, Honda will further enhance this cycle and seamlessly connect mobility and people’s daily lives. With that, Honda will create new value that only Honda can create and contribute to the realization of a carbon-free society,” says Honda president, representative director, and CEO Takahiro Hachigo

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With more and more carmakers announcing their electrification efforts, it won’t be long before silent cars become the new normal. 

For more of our 2019 Tokyo Motor Show coverage, click on the 2019 Tokyo Motor Show tag, and check out #2019TGPtokyomotorshow on Facebook, Instagram, and Twitter.

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PHOTO: Jason Tulio
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