K-pop sensation BTS star in Hyundai’s latest eco campaign

by Leandre Grecia | Apr 23, 2021
PHOTO: Hyundai
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Hyundai truly believes hydrogen fuel-cell systems are the way forward. And for this year’s Earth Day celebration, the Korean carmaker has decided to launch its new hydrogen campaign film.

The one-minute clip is entitled For Tomorrow We Won’t Wait and it stars none other than Korean pop-idol group BTS. The group has been a partner of Hyundai’s for several years now, and as a matter of fact, BTS also starred in the carmaker’s Earth Day video from last year.

“Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world,” said Hyundai Motor executive vice president and chief marketing officer Thomas Schemera. “The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”

The clip shows BTS as well as Millenials and Generation Z (MZ) consumers participating in simple day-to-day eco-friendly activities, thereby encouraging the audience to do the same. It also shows the Korean group traveling aboard the Hyundai Nexo, Hyundai’s hydrogen fuel-cell SUV.

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“Hyundai Motor’s response to these environmental concerns is Nexo, a dedicated hydrogen fuel-cell SUV,” added Schemera. “We want to make sustainable modes of transportation like Nexo more accessible to everyone while working alongside BTS to provide positive encouragement to customers around the world.”

Bonus content and slight spoiler alert: A familiar robot dog makes a guest appearance at the end of the clip. Enjoy.

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PHOTO: Hyundai
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