Isuzu Philippines (IPC) has officially marked 25 consecutive years as the country’s top truck brand. The Japanese carmaker has even claimed a ‘Triple Crown Feat’ in 2024—meaning IPC has dominated in the three major truck segments: Light, medium, and heavy-duty.
It has been a steadfast 25 years for IPC, as the company has intelligently paired Japanese engineering expertise, with a strong understanding of the local market and its needs. This combination has helped IPC maintained its popularity, and trust with Filipino business owners and truck operators.
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The Isuzu N-Series has been the go-to choice for business owners and operators who need a reliable light-duty truck. The N-Series actually has a record of its own, staying atop the light-duty truck segment for 26 years, with the rest of the Isuzu lineup soon catching up.
Last year, IPC sold a total of 4,591 trucks, and over half of those units were from the Isuzu N-Series. A certified old reliable, the N-Series credits its leading market performance to its consistent modernization. For fuel-efficiency, eco-friendliness, and overall comfort, the N-Series has grown with the needs of its drivers, and the planet.
In the medium-duty segment, IPC tallied a little over 1,500 trucks sold with most of those coming from the Isuzu F-Series. Like its smaller sibling, the F-Series has been a consistent and dynamic choice for haulers, construction companies, and the like.
The rest of IPC’s 2024 sales are credited to its E-Series trucks in the heavy-duty segment. With 2025 just getting started, IPC is gunning to keep its spot on top the market through its extensive aftersales programs, and of course, selling more trucks.
