Toyota PH bags its 19th consecutive Triple Crown victory

Talk about sheer dominance
by Leandre Grecia | Mar 24, 2021
PHOTO: Charles Banaag

As difficult as 2020 was for the entire automotive industry, Toyota Motor Philippines (TMP)—to no surprise—still managed to remain on top. The company has just announced that it has officially bagged its 19th consecutive Triple Crown victory.

TMP led the industry in nine key segments and ended the year as the number one in passenger car, commercial vehicle, and overall sales. The carmaker boasted a 41.3% market share in 2020.

“This pandemic has really tested our spirits and pushed our limits. Yet, we were able to achieve a record-setting 41.3% market share last year.” said company chairman Alfred Ty during the recent TMP Dealership Convention. “We emerged from 2020 with many new learnings, reflections, and green shoots that we can nurture towards our sustainable growth in 2021 and beyond.”

“We have proven ourselves that despite any challenge mankind can experience, we can successfully get through it as one team. The next step is how we can accelerate forward and lead the market towards full recovery,” added TMP president Atsuhiro Okamoto. “Let us remain adaptive and continue to stay ahead to provide mobility and produce happiness for all.”

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During the aforementioned convention—which TMP calls a “safe, sanitized, and socially-distant” event—TMP also recognized its top-performing dealers of 2020. For the full list of winners, you can check out the list below:

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Value Chain Award

  • Small Business Division - Toyota Bataan
  • Medium Business Division - Toyota Marilao Bulacan
  • Large Business Division - Toyota Otis Inc.

President’s CS Cup of Excellence

  • Toyota Marilao Bulacan Inc.
  • Toyota Nueva Ecija

President’s Award of Excellence

  • Small Business Division - Toyota Tarlac
  • Medium Business Division - Toyota Marilao Bulacan
  • Large Business Division - Toyota San Fernando, Pampanga

By looking at last year’s sales figures, we reckon there’s a very, very slim chance that TMP won’t be hitting that 20th straight Triple Crown after this year. What do you think?

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PHOTO: Charles Banaag
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