Top Gear Philippines

We still remember when Toyota Motor Philippines broke the 100,000-unit barrier in 2014, and how remarkable that figure seemed at the time. Well, in just two years TMP increased that number by 50%.

Last year the Japanese carmaker sold 158,058 units, and playing with our calculator we computed that it sold no less than 432 vehicles a day—up from 341 cars/day in 2015.

Here’s the breakdown of the units and what their difference is compared to 2015:

Yaris – 1,645 (+16%)

Wigo – 18,430 (+37%)

Vios – 36,256 (+9%)

Prius – 1 (-50%)

Prius C – 0 (from 3 units)

Corolla Altis – 4,154 (-11%)

86 – 142 (-25%)

Camry – 414 (-41%)

Avanza – 13,466 (+59%)

Innova – 18,137 (+7%)

RAV4 – 1,005 (+62%)

Fortuner – 28,549 (+82%)

Land Cruiser* - 1,303 (50%)

FJ Cruiser – 1,471 (-32%)

Hilux – 12,405 (+42%)

Hiace – 19,913 (+19%)

Alphard – 643 (+45%)

Previa – 10 (-68%)

Coaster – 114 (+46%)

*both LC200 and Prado models

Whew. So based on those digits, here are our observations.

  • You guys really love the Fortuner huh. It grew by an astonishing 82% from sales of 15,678 in 2015.
  • The Vios continues to be the cash cow. A growth of 9% may not seem like much, but when you’re moving at least 3,000 units a month it’s hard to make headway from there.
  • The RAV4 posted an increase of 62%. Does that mean the market prefers the refreshed look compared to its predecessor? We’re inclined to think so.
  • Sales of the FJ Cruiser and the 86 slowed down a little. Being niche models, this is kind of expected. 
  • The high price tags of the Land Cruisers and Alphards don’t seem to have deterred their target market. They posted growth figures of 50% and 45% respectively.
  • Innova sales seem to be holding steady, with a minimal 7% increase despite an all-new body. This means it either has a very loyal market who aren’t deterred by a daring new look, or new customers went to the Fortuner in droves. The Hilux—another new IMV entry—certainly got its fair share of new owners. 
Dinzo Tabamo
Executive Editor
Dinzo has been fascinated with cars since he was 12 years old, when he picked up a car magazine in his cousin's bedroom. It is a passion that never waned.
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