Have you ever wondered why Caltex only offers three kinds of fuels—Gold 95, Silver 91 and Diesel with Techron--while its competitors, specifically Shell and Petron, offer a whole lot more? The answer, apparently, is simple.
"We only carry what the market needs," said Chevron Philippines country chairman Peter Morris matter-of-factly when he was asked the question at the opening of the first Caltex-Bosch Car Service workshop yesterday. Chevron Philippines is the company behind the Caltex brand.
Asked if Caltex will ever add more fuel varieties to its product lineup, Morris added that it will happen only if there's a need for it.
So, it seems Caltex is targeting the mass-market cars and leaving the high-performance cars and those that need 91-octane fuel to the other two of the so-called big three players in the local petroleum industry (or rather, the only fuel companies that still have refineries in the country).