"We want our customers to see for themselves the value proposition of our vehicles even without them setting foot in our dealerships. We know that visiting malls is a favorite Filipino pastime so we're only enhancing our customers' mall experience this summer season," Isuzu Philippines president Keiji Takeda said in a statement.
Isuzu Philippines' summer mall tour schedule:
March 18 to 24
SM City South Mall (Isuzu Alabang)
Robinsons Place Bacolod (Isuzu Bacolod)
Lim Ket Kai Mall in Cagayan de Oro (Isuzu Cagayan de Oro)
SM City Santa Rosa (Isuzu San Pablo)
March 22 to 28
Gateway Mall in Araneta Center (Isuzu Quezon Avenue)
April 6 to 12
SM City Davao (Isuzu Davao)
April 8 to 14
Robinsons Place Ilocos Norte (Isuzu Pangasinan)
April 18 to 23
Robinsons Place Iloilo (Isuzu Iloilo)
Isuzu Philippines' summer mall tour is part of its Dyna Mission program of the Japanese carmaker's 2010 Diesel Mission.
"It is mainly a diesel-engine awareness drive designed to showcase Isuzu's product innovation and development; Isuzu's diesel technology and vehicle design; Isuzu diesel's advantages over gasoline; and Isuzu diesel's superiority to other diesel engines," Isuzu Philippines said.
Isuzu Philippines' 2010 Isuzu Diesel Mission is supported by Caltex Diesel with Techron D, AVT, Centro Manufacturing Corp., Freego, Home Depot, JVC, Matabungkay Beach Resort, and Smartlink.