Kia has teamed up with comic-book publisher DC Entertainment, and together both companies will combine automotive styling with comic-book art to bring to life "the World's Greatest Superheroes."
The partnership, which will yield eight individually customized vehicles, will see legendary comic-book artist and DC Entertainment co-publisher Jim Lee collaborating on the design of each car with his vision for the core members of DC Comics' Justice League.
According to Kia, each core member of the Justice League lineup--Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg--has been matched to a Kia vehicle based on key attributes and character traits "to create custom, one-of-a-kind rides" that will be unveiled over the next 10 months at major auto shows and comic-book conventions across the US.
The partnership between Kia and DC Entertainment was conceived to benefit "We Can Be Heroes," a campaign dedicated to helping fight hunger in the Horn of Africa. To help fund the campaign, each vehicle will feature a customized piece of Lee’s specially designed artwork that will be auctioned at the conclusion of the program with all the net proceeds going to the "We Can Be Heroes" program.
In addition to the seven vehicles inspired by the individual superhero characters, the Kia-DC Entertainment partnership will culminate with a fully drivable custom car that represents each member of the Justice League, which will be auctioned off to raise money for the campaign. Kia will also help to raise awareness for the campaign throughout the partnership through its customized "We Can Be Heroes" license plates, signage, collateral materials, and in-vehicle video displays.
"Kia and DC Entertainment are both global brands sharing a youthful and creative mindset, and both serve to inspire and exhilarate their respective fan bases," said Kia Motors America executive vice president for marketing and communications Michael Sprague. "This partnership will allow us to band these two great brands together in an effort to make the world a better place through the campaign. And with Jim Lee's vision combined with the efforts of some of the best customizing shops in the business, it's going to be a lot of fun unveiling these cars around the country."
The first car that will be unveiled by the Kia-DC Entertainment partnership will be the Batman-themed Kia Optima at the New York Comic-Con this month.
Among Kia's current cars, what model do you think would fit each one of the aforementioned superheroes?