Puma and McLaren Racing have officially launched their new partnership with brand-new clothing lines. It looks like Lando Norris and crew will be fitted in fresh threads from the storied sports brand for the upcoming 2026 Formula 1 season.
Interestingly, the partnership also extends to all of McLaren’s racing units. These include the F1 Sim Racing Team and both entries in the F1 Academy. Across the pond, the Arrow McLaren IndyCar Team will be dressed in Puma, and in 2027, the McLaren United AS World Endurance Championship Hypercar Team will follow suit.
The lifestyle collection, highlighted by papaya-accented Speedcats and Piastri-themed t-shirts, is now available on the Puma Philippines online store and McLaren’s website. The replica collection, which will feature clothing similar to what racers and team members wear on track, will launch later in February.
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Of course, Puma is no stranger to the F1 track. Having previously sponsored more than a few teams in the past, it will be exciting to see what else the brand will cook up over its multi-year partnership with McLaren Racing.
“It is a great honor to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, CEO of Puma. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”
