Toyota Motor Philippines dominates car market in August

Carmaker geared up for 10th triple crown award
Sep 9, 2011

Toyota Motor Philippines is on the road to bagging its 10th triple crown award as sales begin to normalize along with indicators that the car company will again end the year ahead of the competition.

The Japanese carmaker said it sold a total of 34,190 units from January to August. While this is 6.6 percent lower than sales in the same period last year, Toyota still managed to dominate the industry with a 36.72-percent market share.

In August alone, Toyota cornered 41.81 percent of the market with the sale of 4,832 units. The company led the passenger-car segment with 1,734 units sold, and the commercial-vehicle segment with 3,098 units.

August was a special month for Toyota as it held its Tent Event--a sales-boosting campaign that also served as the stage for the introduction of the new Fortuner and Hilux. It was also in August when Toyota resumed the full production of locally-manufactured Vios and Innova.

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"The improved performance of Toyota can be attributed to the joint sales efforts and hard work of all our dealers and team members toward the achievement of our goal," said Toyota Motor Philippines president Michinobu Sugata. "I am definitely pleased that we are poised to achieve our 10th consecutive triple crown this year."

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Toyota will receive its 10th triple crown title if it ends 2011 with the highest passenger car sales, commercial vehicle sales and overall sales.

Do you think Toyota can make it?

Click here for photos and a video of the new Toyota Fortuner and Hilux

Click here for photos taken during Toyota's Tent Event

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