Last March, Hyundai Motor Corporation introduced Ioniq as a platform for its standalone brand dedicated to the brand’s electric vehicles. According to the carmaker, over the next four years, three new electric vehicles will be launched under this sub-brand. And for this, Hyundai has collaborated with Korean pop-idol group BTS to promote the Ioniq EV brand.
As of this writing, the video “IONIQ: I’m On It” released by Hyundai last September 1 on YouTube has gotten 17 million views, 1.3 million likes, and 45,867 comments. A feat not many car commercials have received, we assume.
The song in the commercial is in line with the Korean carmaker’s goal of providing eco-friendly individualized electric mobility by showing the experiences of the BTS members.
The music video also features Hyundai’s latest concept EV, the Prophecy, unveiled last March.
In case you didn’t know, BTS holds four multi-million albums and three platinum streaming singles in South Korea. They got into Guinness World Record for having the most Twitter engagement. And currently, the music group is on Billboard’s Hot 100 number one for two consecutive weeks with their new song Dynamite, marking the group’s first number one and the first leader on the list ever for an all-South Korean act.
“The new Ioniq lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future,” says Wonhong Cho, Executive Vice President and Global Chief Marketing Officer of Hyundai Motor Company.“We will communicate the customer-centric EV experiences that Ioniq brand will bring, sincerely to many fans and customers around the world through the brand music.”