Video: Watch the 10th-generation Honda Civic in action...with One Direction

Yep, that boy band
by Gerard Jude Castillo | Nov 23, 2015

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It has always been said that music is a universal language that transcends age, race and social status. Sure, we may have different tastes in songs, yet one cannot deny that we're all drawn to the rhythm and lyrics of particular tracks.

And whether you're drawn to a song because you're feeling upbeat or nursing a broken heart, music is the perfect way to reach out to a person. Honda knows this, which is why it has what is known as Honda Stage. This unique platform offers content geared toward promoting music and its various facets. The Honda Stage gives users access to numerous content such as live events and online music, behind-the-scenes clips, artist interviews, and the like.

To further boost the Stage's appeal, Honda has collaborated with the famous pop group One Direction. The British-Irish boy band is part of a new video that highlights the youthful and fun side of the all-new, 10-generation Civic sedan. According to Honda, this is a move that not only reflects the car's newfound vibe, but likewise targets younger buyers looking for a stylish new ride that suits their lifestyle.

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Apart from the 1D collaboration, Honda Stage will also venture into the Uncharted: The Power of Dreams, a new original digital series airing on Facebook, Vevo, YouTube and Uproxx. It will bring together up-and-coming artists who tell the story behind how they strive to reach their dreams.

And this is what it is all about: marketing and music. Honda gets to connect with its target buyers via a language that everyone understands and loves. Moreover, with models like the Accord and all-new Civic gaining online connectivity via high-tech innovations like Apple CarPlay and Android Auto, drivers can have their pick of any musical content even on the road.

Since its inception some 15 years ago, Honda Stage has been teaming up with some of the leading content providers in the industry. Thanks to the growth of online media, the list of entertainment and technology providers has grown with the entire concept of providing content that reaches out to many a Honda user.

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Watch your favorite boy band the all-new Honda Civic in the video above.


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