The Maxus eTerron 9 has been launched in Europe, snatching the credit for the first all-electric, all-wheel-drive pick-up in the Old Continent. In your face, Rivian… and, er, Ford. And Toyota. Your prize, Maxus? Eternal bragging rights.
Anyway, the eTerron 9 gets two electric motors; one on the front axle and a more powerful one on the back for a combined 435hp. It'll take a payload up to 620kg and tow a respectable 3,500kg. The eTerron 9 has an official 430km range from the sizeable 102kWh battery and charging peaks at 115kW, so re-juicing from 20 to 80 percent takes about 40 minutes.
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We’re told the Tetris construction of the LFP battery uses a nine-cell protective frame to offer greater capacity and make the component safer. That coupled with an optimised venting system to manage battery temperatures means – according to Maxus’ calculations – range in cold weather improves by as much as 18 percent when compared to other EVs.
The Maxus eTerron will toggle across six different drive modes, including mud and sand. Plus, drivers can individually adjust the steering, engine power, suspension, energy recovery and stability control response, if they want to configure their own drive mode. Neat.

With the help of bi-directional charging tech, the eTerron 9 becomes a power bank on wheels: there are several 2.2kW sockets in the 236-liter front trunk and a 6.6kW one in the 2.4 meter bed. That'll keep your phone going for... well, months probably.
Inside, the leather-clad seat gets ventilation and massage functionality for the driver. Plus, both front seats recline to create an “almost-flat” sleeping area. That's enough to start a fresh glamping trend.

Elsewhere, there’s an Easy Load mode which drops the suspension by 60mm to make it, er, easier to load. Lane Departure Warning is among the many driver assist functions you get as standard.
NOTE: This story first appeared on TopGear.com. Minor edits have been made.