This is the limited-edition Mercedes-Maybach S680 ‘Haute Couture’

by Vijay Pattni | Dec 18, 2022
Mercedes-Maybach S680 Haute Couture
PHOTO: Mercedes-Benz

Since Mercedes revived the Maybach brand in 2015, it has shifted well over 60,000 cars around the globe. As of 2021, they were selling somewhere close to 600 cars a month. So, this limited-edition version should fly out of the showroom nearly as quickly as the V12 powering it. 

Mercedes-Maybach S680 Haute Couture rear view

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And it features a name nearly as long as the thing itself. Welcome to the – deep breath – Mercedes-Maybach S-Class ‘Haute Couture’. It takes a Maybach S680 as its base (6.0-liter V12, 604hp, 900Nm, 0-100kph in 4.5s, all the luxury), and showers layer upon layer of additional opulence.

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Mercedes-Maybach S680 Haute Couture side view

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Each car gets a two-tone paint finish, with ‘nautical blue’ up top and a rose gold tone for the lower section. Rose gold is a simply excellent color.

The wheels are blue too, and the surround lighting gets an ‘animated’ projection – open the door (get your driver to do it), and you’re greeted with animated Benz or Maybach patterns dancing on the floor via LCD tech.

Mercedes-Maybach S680 Haute Couture rear seats

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Mercedes has deployed a “high-quality fashion-inspired” fabric throughout, again utilising blue, rose gold and gold shades. There’s crystal white leather on board too, mohair and linen floor mats, and of course the most important aspect of a car like this: rose gold coloured champagne flutes.

Mercedes-Maybach S680 Haute Couture from the back

The MBUX gets a fashion makeover too – things like sparkling glitter clouds and “twelve different avatars” that are “elegantly dressed”. Truly, luxury is having your digital avatar decked out in a dinner jacket or gown. Buyers even get a special hand-made gift box.

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“With a restricted limited run of 150 units, the special edition reflects our brand philosophy to occasionally release aspirational collectibles,” explains Merc design boss Gorden Wagener.

Mercedes-Maybach S680 Haute Couture hood star

There's no word on price, but consider all the variables at play here and you'll, ahem, fashion some idea of how much it'll be.

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This story first appeared on TopGear.com. Minor edits have been made.

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PHOTO: Mercedes-Benz
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