Two of Toyota Motor Philippines’ most sought-after models, the Alphard and the RAV4, have recently received price increases. These changes were spotted on Toyota’s website earlier this week by TheAuto PH, which also confirmed that no other Toyota models received price changes.
Both variants of the RAV4 variants are receiving price hikes; the RAV4 ADV’s sticker is going up by P49,000, and the RAV4 LTD’s will increase by P59,000. The new SRPs of these models are P2,227,000 and P2,549,000, respectively. The Alphard HEV, on the other hand, is receiving a more substantial increase of P129,000, bumping up its price to P4,800,000.
Earlier this year, BYD Cars Philippines also hiked prices for two of its bestsellers: the Sealion 6 and the Shark 6. The Chinese brand referred to its price increases as reflecting “a combination of foreign exchange movements, applicable regulations, and other conditions including excise taxes in the Philippines.”
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No doubt that the war in the Middle East is one of these factors, but Toyota also has unique challenges on its hands. The recent Kumamoto earthquake is currently straining the supply lines of Japanese automakers operating within the area—including Toyota. This is on top of the high demand for the RAV4 in Toyota’s markets around the world, further thinning out supply.
Comparing the RAV4 with its compact crossover competitors, the price hike slightly diminishes its value-for-money edge. The ADV, which we hailed as a very complete package for its price, is now just a bit closer to class rivals like the Nissan X-Trail and Hyundai Tucson. On the other hand, the Toyota Alphard stretches its price gap against other premium people-movers further.
We’ll stay tuned for an official statement from Toyota Motor Philippines regarding these price changes. Were you considering either of these models recently? Leave your reactions in the comments.
