The study measures the number of problems per 100 vehicles (PP100) over the last 12 months for each car brand. Kia got a score of 98 PP100, ranking third behind Lexus (81 PP100) and Porsche (86 PP100) and right ahead of Toyota (98 PP100).
Two locally available Kias were also rated the most dependable in their segments: the Sorento among midsize SUVs, and the Sportage from small SUVs segment. Both SUVs have also received recognition from J.D. Power in the past.
Kia’s score reflects a significant improvement, down by 35 PP100 from the year prior. J.D. Power also says that this is the first time the company has ranked highest overall among mass-market brands.
Kia Philippines president Manny Aligada, however, said that the results don’t come as a surprise.
“From the beginning, we have anchored ourselves on the brand’s reliability that Filipinos can count on,” said Aligada. “This recent acknowledgment just boosted our motivation to inspire the local automotive market and up their game in terms of giving the market what they truly deserve.”
True enough, the company has already promised even better dependability and after-sales service here in our market as part of its ‘My Year, My Kia’ campaign. It recently partnered with logistics firm DHL to ensure better availability of genuine Kia parts at local dealerships.
In addition, all brand-new car purchases come with 24/7 roadside assistance available for the first five years of ownership. This includes minor onsite repairs, personal and medical assistance, and information service.
“The highest level of dependability that our customers experience with our vehicles is the same level they will experience with our services,” added Aligada. “That’s how we can bring back and maintain consumer confidence in the Philippine automotive market.”