Physical car launches aren’t the only auto industry staple to take a backseat because of the COVID-19 pandemic. Even dealership openings have had to go virtual—not that this is an issue, as Suzuki Philippines is showing.
The Japanese car manufacturer recently held a virtual opening ceremony for its new dealership in Clark, Pampanga. This is the second dealer facility to fall under the management of Family Cars Inc., and it will no doubt serve to expand the brand’s presence in the area.
“New dealership like Suzuki Auto Clark proves our unyielding commitment to our customers despite all the challenges we face this year,” Keiichi Suzuki, Suzuki Philippines general manager, said in a statement. “Together with their vast experience in the industry, this addition to our dealer network helps bring the brand to the forefront,” he added, Suzuki added.
The company is also assuring all of its personnel and potential visitors that the dealership will be a safe environment to work and check out cars. The space is relatively humble as far as showrooms go, but features an 85-square meter space and can accommodate two Suzuki display units.
Frankly, this makes sense. If entire car launches have had to be put on hold because of the pandemic, no doubt carmakers won’t think twice about moving other events online to keep people safe, too. Is this something you think more brands should consider doing?