Suzuki Philippines (SPH) has posted strong figures over the past few years, as it ended both 2018 and 2019 with significant year-on-year growth. However, as with all carmakers across the globe, its progress last year was derailed by the COVID-19 pandemic.
Strong showcase from 2020
On the bright side, SPH still sold 15,515 units in 2020. With this total, the carmaker ended the year with a 6.3% market share in the local automotive industry—a record best for the company.
SPH shared that its top sales driver for the year was still the Ertiga, the vehicle that has accounted for the majority of its sales year in and year out. It was also the top-selling vehicle that helped SPH jump to fifth place in terms of sales in mid-2019. Last year, it pulled in 24% of the company’s total sales.
Thriving in the new normal
What’s changed this time around, though, is that following the Ertiga are the Carry and the all-new S-Presso. The former accounted for 14% of Suzuki’s local sales, while the latter accounted for 13%.
“We in Suzuki Philippines are proud to share this achievement to everyone who supported us and continue to make Suzuki their choice when it comes to automobiles. The past year is proof that we remain relentless in our goal to give the Filipino people quality driving experience,” said SPH vice president and automobile division general manager Keiichi Suzuki. “With the new year upon us, we assure our customers that we will continue to be unwavering in our commitment to provide top-quality products and commendable service as we all thrive this 2021.”
“Last year posed unexpected turnout of events across different industries, and we are humbled to have been able to thrive and achieve new landmark events including ground breaking ceremonies for dealerships soon to rise and even a virtual opening for a newly-opened dealership in Marikina and Clark. This year, we are ready to provide customers with more options to answer to their expectations in driving in comfort.”