J.D. Power ranks Volvo as top car brand in tech innovation

Do you agree?
by Drei Laurel | Aug 25, 2020
PHOTO: Volvo

If you’ve been inside a Volvo, you’ll know the Swedish car manufacturer makes some of the techiest rides in the business. Everything, from its products’ massive inoftainment screens to life-saving safety features, and even semi-autonomous capabilities scream future-proof. J.D. Power seems to agree.

The consumer analytics firm has ranked Volvo as the top car brand in terms of tech innovation in the US market, placing it ahead of companies like BMW, Cadillac, and Mercedes-Benz, which placed second, third, and fourth, respectively.

Volvo garnered a total Innovation Index score of 617 out of a 1,000-point scale. According to the study, some of the tech features consumers appreciated inside the company’s cars include Oncoming Lane Mitigation, Cross-Traffic Alert with auto brake, and Pilot Assist.

“At Volvo we believe in applying technology with purpose, not just for the sake of it,”

Anders Gustafsson, Volvo Car USA president said in a statement. “We have always been about safety. The innovation in our new cars adds to that and the J.D. Power Tech Experience Index clearly shows how much our customers appreciate it.”

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Cadillac scored big in this year’s study, too, taking home several awards for advanced technology. The Cadillac CT5 rode away with the study’s convenience award, the Escalade with the luxury model emerging automation award (tied with the Genesis G70), and the XT5 with the infotainment and connectivity award in the luxury segment.

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A total of 82,527 owners of 2020 vehicles took part in this year’s study, which ran from February to May 2020. You can check out the full results of the study and all the award winners here. Below are the top 10 brands in overall innovation ranking:

  1. Volvo
  2. BMW
  3. Cadillac
  4. Mercedes-Benz
  5. Genesis
  6. Land Rover
  7. Lincoln
  8. Lexus
  9. Audi
  10. Infiniti

So, do you agree with J.D. Power’s findings, or did you have a different car company in mind? Sound off in the comments.

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PHOTO: Volvo
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