Apple is known for its laser focus on user experience and its distinctive minimalist designs. So, what if the tech company built a pickup and applied the same basic concept?
Well, here’s our attempt to answer that question—an unofficial render of what we think an Apple pickup would look like. Because Apple is a forward-thinking tech company, the truck would have to be a battery electric vehicle (BEV). We decided to make it a midsize pickup so that it can be marketed globally. Exterior dimensions are 5,258mm, 1,930mm, and 1,829mm for length, width, and height, respectively. The vehicle rides on a 3,175mm wheelbase.
Our goal was to make a more streamlined and more integrated version of a typical modern pickup, without sacrificing function. Gloss-black A- and B-pillars, frameless side windows, and a tinted panoramic glass roof give the greenhouse a smooth glass-canopy effect. Up front, there’s a matching gloss-black faux grille panel flanked by LED headlamps. On each upper corner are slim lighting units that contain daytime running lights and turn signals. The lower intake on the front bumper features a pattern identical to the Mac Pro’s vents.
The sides are devoid of creases for a cleaner look. Black lower cladding stretches from bumper to bumper and over the wheel arches. This subtle element not only protects the lower section from stone chips, but also gives the vehicle a more rugged look. At the back, vertical taillights are linked together by a light bar. The 5’2” integrated cargo bed’s load floor can be increased when you fold down the rear hatchway and rear seats. For added convenience, there’s also a 195-liter trunk under the hood.
Inside, the minimalist dashboard features a small digital screen in front of the driver for essential information like speed and range, and at the center of the instrument panel is a vertical 15.9-inch iPad-like touchscreen.
Our all-wheel-drive pickup uses a dual-motor system that produces over 400hp. Equipped with a 90kWh battery pack, it has an estimated range of 483km. It should be able to do the 0-100kph sprint in the low-5sec range, while top speed is limited to 225kph. When properly equipped, it can tow up to over 2,400kg.
The pickup uses a monocoque construction with an integrated ladder frame. Its core structure is made of high-strength steel with aluminum and composite body panels. On the front end, it features a high-mount double-wishbone suspension, and at the rear, it gets an independent multilink setup. Depending on the trim, it rolls on either 18-inch wheels mounted on 255/60 R18 tires, or 20-inch alloys shod with 255/50 R20 rubber.
To align the pickup with Apple’s sustainability goals, a percentage of the vehicle is made of recycled materials. This includes the aluminum components, carpet, and upholstery.
On the safety department, standard features include 10 airbags, auto emergency braking, blind-spot monitoring, lane-keep assist, and a 360-degree view camera. Our pickup also gets a Level 2 semi-autonomous driving mode.
We envision this vehicle to be easy to use and reliable—no unnecessary gimmicky features that may compromise its function as a pickup. This being a BEV, expect it to cost a premium over a conventional 4x4 pickup powered by an internal combustion engine.
Would you consider one of these if it were put into production? Tell us what you think in the comments.