The Honda Super-One has been unveiled in Indonesia, the second country in Southeast Asia to receive the electric microcar after Singapore. So far, the A-segment hot hatch isn’t looking to compete in price with other small hatchbacks in the market like the Changan Lumin and the BYD Seagull (sold in Indonesia as the Atto 1), as it sits significantly higher at RP438,000,000, or around P1,485,156.
We know that the Super-One has only been confirmed for right-hand-drive countries, but with its launch in other regions both in and around Asia, we’re slowly getting an idea of how much it could cost if Honda were to decide to make left-hand-drive units—and if so, possibly bring it to the Philippines (fingers crossed). But does it seem too expensive? Let’s compare.
In Indonesia, the P1.485 million asking price is knocking on the door of the HR-V e:HEV in the same market. Both cars are bought for different reasons, but with the space, power, and practicality of the HR-V, you’d think the Super-One would at least be more affordable by a lot more than P37,000.
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Looking at the Super-One’s competitors, the Changan Lumin is priced at Rp222,000,000 (P752,697), while the BYD Seagull stickers for Rp199,000,000 (P674,570) and tops out at Rp245,000,000 (P830,464). Those numbers are more affordable than the Philippine market, with a P799,000 asking price for the Lumin and P968,000 for the Seagull locally.
Let’s see the Super-One’s pricing in other markets. In Australia, pricing starts at AUD36,900 (or P1,578,655); in its home country, Japan, the hatchback stickers for JPY3,390,200 (P1,305,248); and in Singapore, Honda priced the Super-One at a whopping SGD188,899 (P8,960,514)—inclusive of a Certificate of Entitlement, but still, wow.
That said, Indonesia remains the closest to the Philippines in terms of car pricing. Thus, we can probably guesstimate the Super-One’s hypothetical local price between Indonesia and Australia at around P1,530,000. A lot of you have been asking Honda to bring the Super-One here, saying it would be a fun little daily, especially around the metro. The question now is: Would P1.5 million be too much, or just about right?
