Bugatti’s new smartwatches are perfect for the hypercar-obsessed gearhead

These come with a ton of features
by Drei Laurel | May 31, 2021
PHOTO: Bugatti
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Analog watches are nice, but there’s a reason smartwatches have taken off the past several years—they’re just so much more versatile, and come with a variety of features classic timepieces can only dream of having.

Now, smartwatches are also being made for motoring enthusiasts. Hypercar specialist Bugatti, for example, has collaborated with VIITA Watches to release a trio of attractive new the vehicles its vehicles: The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire, and Bugatti Ceramique Edition One Divo.

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Each one of these comes equipped with smart features like GPS tracking, the ability to measure oxygen levels in your blood, and acceleration tracking, among others. It can even measure stress, too, in case you’re always sweating bullets behind the wheel of one of the brand’s hypercars.

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Despite all that tech, Bugatti has taken steps to ensure these smartwatches have the aesthetic to match the level of class its products are known for. Wearers have the option of using a tailored rubber wrist strap or a titanium one, and bezels can be customized to match a customer’s personal style. Speaking of the bezels, they’re made of scratch-resistant ceramic and finished by hand.

Other specs? These things have a 14-day battery life, and the LED touchscreen is made from sculpted sapphire glass.

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“At Bugatti, we continue to drive innovation in leading-edge technologies, this is why we are excited about our new collaboration with VIITA Watches,” Bugatti president Stephan Winkelmann said in a statement.

“We only select partners who match Bugatti’s benchmark levels of performance, high quality and design execution, with no room for compromise, as our customers expect nothing less than perfection. The Bugatti smartwatch line offers utmost luxury, bespoke software, and features embedded in highest quality materials.”

Tell us, would you mind if traditional driver’s watches were replaced by units like these? Let us know why or why not in the comments.

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PHOTO: Bugatti
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