China is such a huge market for carmakers that if they're not opening their biggest-ever showroom in the country, they're revealing their plans to launch all-new models exclusively for the market. Ford isn't doing just the latter--it's also reviving a hallowed but discontinued nameplate: the Escort.
Though it's only a show model for now, the Escort Concept is being used by Ford to flaunt to its Chinese customers at the 2013 Auto Shanghai what it can give them in terms of "a fun driving experience and high level of technology--exceptional roominess, uncompromised functionality and sophisticated design."
"This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles," said Ford Motor Company executive vice president Jim Farley. "Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment."