Ford remains to be the strongest American brand in the Philippine market with sales figures getting a boost from the new Fiesta subcompact car and the Everest sport-utility vehicle.
Ford Group Philippines said it sold a total of 1,506 units in January and February, 79 percent higher than the number of units it sold in the same months last year.
Sales were driven by the Fiesta (see photos below), which recently marked a milestone as Ford Group Philippines sold its 1,000th unit.
"The all-new Fiesta continues to connect with consumers across the country in many different and exciting ways," said Randy Krieger, president of Ford Philippines. "The Fiesta's best-in-class offering--including its unique kinetic design, superior fuel efficiency, class-leading safety features and cool and smart technologies--is really gaining traction among young and trendy Filipinos who again made it the best-selling hatchback in the country in February."
The Everest, on the other hand, continues to be Ford's top-selling SUV as its sales jumped to 244 units in February, 83 percent higher than sales made in the same month last year.